When placed in direct comparison, the relative expense and/or unavailability of fruit and vegetables inevitably feels trifling, and it's hard to sympathise with many of the morbidly obese children on display, apparently suffering from the country's food shortages. The talking head experts interviewed (including Oscar-winning celebrity representative Jeff Bridges) are keen to draw comparisons between undernourishment and the obesity epidemic, yet it is arguably these two strange bed fellows that sink Finding North's continuity.
We thus see how the rise of low-cost, high calorie foods are targeted at those on the tightest budgets, which is consequently having a drastic effect on the health of America's youth. Tellingly though, those fighting for change in Washington seem more concerned with the effect this will have on the United States' future military might than the well-being of your average civilian.
Finding North is undoubtedly a film full of contrasts, yet its lack of scope and clumsy structure ultimately leave us with very little to chew over. It's also unlikely that many will feel much of a rapport with those featured, particularly the 'kind-hearted' small-town teacher delivering mountains of calorific sweets and cakes to her impoverished students from the back of her gas-guzzling Chevrolet pick-up.
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