Jobs unites with Steve Wozniak (Josh Gad) and together they design the first Apple computer. Wozniak is portrayed like a doting puppy with a gift for computer coding, caught in the ever-looming shadow of Jobs' ego. Together they assemble of team of like-minded "crazy ones" who use Jobs' parent's garage as a base to form Apple. The company grows exponentially as Stern ticks off key relationships, including early investor and former Intel exec Mike Markkula (Dermot Mulroney) and "the Pepsi guy" John Sculley (Matthew Modine), whom Jobs hired to improve Apple's marketing and become CEO. The rise, fall and resurrection is told with great haste and a sense that the film's director is more concerned with pleasing Apple fanboys than constructing a compelling account of Jobs' pioneering life.
The essential problem with Jobs isn't just its endless montages; it's the fact that Michael Stern seems to be too in love with the subject matter. Rather than cherry-pick key moments and give the essence of the tale, it attempts to cram in the whole kit and caboodle. The question that constantly looms, however, is who exactly is this movie for? Is it for Apple devouts? Arguably not, as most already know the history of the brand material all too well. Those who aren't as aware of Job's life likewise will wonder what all the fuss is about when told in such a dull-witted light. It's a case of an opportunity missed; the plotting is sloppy, the characterisation lousy and the overall approach far too sanctimonious. Fortunately, Aaron Sorkin's long-mooted adaptation of Walter Isaacson's Jobs biography could yet make amends.