What on Earth is a couple to do when all their bits have been broadcast? Cue a night full of madcap dashing to-and-fro, attempting to snatch up iPads and destroy the evidence. The fundamental flaw of Sex Tape is that it’s built on a faulty idea; that technology is easily tamed, yet too intricate to perform the simplest task. Which then brings up some questions and qualms: How can Jay manage to keep to iPads continually updated and synced for work, yet he doesn’t know how to wipe a synced video? Why is Annie doing cocaine with her boss, Hank (Rob Lowe) while Jay is being chased around Hank's house by a maniacal German shepherd? Furthermore, why does this sequence take up an vast portion of the film? Why would Jay and Annie make a sex tape to begin with if they cannot seem to understand how simple file storage works?
All of this and more help to fund a plot that is merely a nip-slip of epic proportions. The plot is wafer-thin and disjointed, the comedic timing never lands - despite fun chemistry between Diaz and Segel - and the film never finds its footing in proper pacing or believability. What could have been a smart comedy outlining the modern dangers of techno-incompetency falls into the trap of going for cheap, tone-deaf laughs instead. Sex Tape simply never seems to find its rhythm and, in the end, leaves you feeling very unsatisfied.
Allie Gemmill | @alliegem