In Amata, Australia, an Aboriginal community believes sugar is killing them through obesity – in a town of 350 people, 40,000 litres of soft drinks are consumed every year. Gameau, originally an actor (Underbelly, The Tracker, Balibo), is an entertaining and likeable presenter. Realising the need to win over the next generation, he's squarely aimed That Sugar Film at both adults and children. Gameau and his DP, Judd Overton, employ bright palettes, invigorating music clips and clever animation techniques, which include Gameau climbing up a rope through his nose into his brain to explore the effects of sugar. Talking heads become part of the food packaging, with specialists framed by the label on a cereal box, for example. There are also some star turns from various Australian actors and even Britain's Stephen Fry. Although the science could have been a little more rigorous, and Gameau's interactions with his wholesome, pregnant girlfriend are occasionally rather nauseating, That Sugar Film should be applauded for boldly and effectively confronting the worrying rise in obesity in sugar-rich countries.
That Sugar Film is released in UK cinemas on 26 June by Soda Pictures.