Podesta continues: "We believe imagination is at the heart of all great film-making and simply makes the world a more exciting, better place, so we are committed to sparking people's imagination through our short film competition." Bombay Sapphire, the world's fastest-growing major gin brand by volume and value*, surveyed more than 700 members of the international film community, made up of industry voices and film enthusiasts on the current issues in modern film-making.
The Bombay Sapphire Imagination Series: Film competition was launched in April 2012 as a global
programme that aims at demonstrating the power of imagination in film. The competition, offers people the chance to make their own short film to interpret Academy Award® winner, Geoffrey Fletcher's short film script. The Bombay Sapphire Imagination Series: Film will be launched for a second year in April 2013.
*Data sourced from International Wine and Spirit Research (IWSR), for the 12 months to the end of December 2011. Major brands are those that feature in the top 5 by volume and value globally.